So why SEO?
So you’d like to be number ONE in Google and Yahoo? Search engine optimization or SEO is the process by which we increase the position of any given website in the various search engines. Simple right? Sadly not! SEO is not for the faint hearted. It demands a superior level of technical expertise, the use of complex tools after which the evaluation and execution of the results those tools provide.
The idea behind search engine optimization is always to bring a substantial amount of visitors coming to your website. This is a well planned strategy based on certain key words and search phrases depending on the needs of your company.
Whether your Website is brand spanking new or ten years old, managing how it appears to search engines like Yahoo is vital to its success. The typical Internet site gets 61 percent of their traffic from organic (nonpaid) search results and 41 percent of most traffic from Google alone. Ensuring that the company’s site ranks highly in search results is, for most companies, a make-or-break proposal, which is why search engine optimization (SEO) has become a multibillion-dollar market.
80% of all internet users find what they’re looking for through the search engines like (Google, Yahoo!, MSN, etc). If someone is looking for a service or product that you offer on the web, they won’t find your internet site if it doesn’t appear on at least one of the first 3 pages of the search engine. Almost all stop looking after page 3 (or Position 30) and start a brand new search.
The reality is there may be countless businesses online selling practically the same products or services that you offer. 5 to 7 of them already occupy the first 10 positions of your favored internet search engine. How on earth do you get into the running, much less contest with other local companies?
Possibly sadder is the fact if you don’t do SEO your website won’t ever rank anywhere meaningful in the search engines like Google. Look at your own search habits. What number of pages will you take a look at when you’re searching for a service or product? It’s a Fact that a majority of surfers tend not to go past page 3 if the results are presented in groups of ten! Therefore if you happen to be on page 70 who is going to find you? How about page 122034 from 77300000 internet sites. I hope you see my point!
Search Engine Optimizing is simple enough it just requires diligent writing of content rich with keywords and key phrases that correspond with your business. For those who have a local company dealing with mainly local customers make sure you include your location in the key phrase “Web Designers in Glasgow” rather than simply “Web Designers” as this will make your website more unique to your potential customers’ searches. You have to apply the same thinking to your business and website. Do the same thing for each page and you’ll soon have an optimized site. Be certain though not to make it to search term heavy (2-5 per 100 words) as it will soon become unreadable and just turn away the very visitors you aspire to entice.
Marketing online for your local company has never been more great. The various tools, techniques and systems are there for you. Most business owners lack enough time to keep up with all the ‘online stuff’.
Search engine optimization is crucial to having your website discovered by search engines like go ogle. You will not merely be found simply because you have a website.